Threems partnered with Insan Foundation to drive 44 conversions, generating $55.1K in donations through a strategic Google Ads campaign.
Kuala Lumpur, Malaysia
Non-Profit Organisations
International
B2C
Insan Foundation needed to boost its fundraising efforts in a competitive philanthropic space. The key challenge was connecting with a diverse audience of both Arabic and English speakers while maintaining cost-efficiency. Balancing wide-reaching impact with a tight marketing budget was critical.
With a focus on multilingual outreach, Threems needed to create a strategy that connected with donors across cultural and linguistic barriers while keeping costs low.
Threems developed a highly targeted Google Ads campaign, crafting tailored ad messages in both Arabic and English. Strategic bidding, alongside compelling ad creatives, helped maximize donor interest and conversions. Our focus was not just on securing donations but on building a community of long-term supporters aligned with Insan Foundation's mission.
With a $10.5K budget, Threems facilitated 44 conversions, leading to a total Conversion Value of $55.1K. The Conversion Value to Cost ratio of 5.24 highlights the effectiveness of our campaign.
Beyond the financial impact, Threems helped build a community of passionate donors who will continue supporting Insan Foundation’s mission, setting a foundation for future fundraising success.
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