Driving Webinar Attendance for PRC Through Targeted Social Media Campaigns
Introduction
Client Background & Challenge
The Palestinian Return Centre (PRC), a non-profit organization based in London, works tirelessly to advocate for the rights of Palestinian refugees, with a strong emphasis on promoting their right to return. As part of their mission, they frequently organize virtual events that bring together thought leaders, journalists, and professionals from media and academia to discuss these critical issues.
However, PRC faced a significant challenge: how could they increase awareness of their events and drive attendance, especially among their highly specialized audience? With a limited budget, they needed a cost-effective campaign that could reach the right people and encourage them to take action.
Goals & Key Objectives
PRC’s main objective was to increase attendance at their upcoming virtual events, especially among professionals in media, journalism, and academia. Their goal was to generate over 2,000 event responses and ultimately ensure that their webinars attracted an engaged and specialized audience. Additionally, they wanted the campaign to increase overall awareness of their mission and events, particularly within the digital landscape, all while staying within a limited budget.
Approach & Strategy
Personalized Strategy for Success
Threems designed a virtual event marketing campaign with a strong focus on maximizing reach and engagement within PRC’s niche audience. We leveraged social media platforms to deliver cost-effective results while focusing on the specialized professionals PRC needed to reach.
Our Approach Included:
Audience Targeting & Segmentation
We segmented the audience to focus on media professionals, journalists, and academics interested in refugee rights, ensuring our messaging resonated with the right people.
Engaging Visual Content
Threems created eye-catching graphics and short videos that quickly conveyed the importance of the events, encouraging people to register for the webinars.
Multi-Platform Strategy
The campaign was launched across Facebook, Twitter, and Instagram to maximize reach and engagement, with tailored messaging for each platform to boost relevance.
Budget Efficiency
Given the limited budget, we focused on cost-effective ad placements with high engagement rates, ensuring maximum reach at the lowest cost per result.
Execution & Results
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The campaign was executed using paid ads on Facebook, Twitter, and Instagram to promote PRC’s virtual events. We focused on driving event responses through engaging visuals and straightforward calls-to-action that made it easy for the audience to sign up for the webinars.
Throughout the campaign, we continuously tracked performance, adjusting the ad placements and optimizing content to maximize engagement. The goal was to ensure that the target audience—journalists, media professionals, and academics—felt compelled to register for the webinars.
Conclusion
The virtual event campaign for the Palestinian Return Centre was a resounding success. By crafting a targeted social media strategy, Threems helped PRC surpass their goals, drawing in over 2,000 event responses and attracting more than 1,600 attendees to their webinars. These results demonstrate the power of precision-targeted campaigns, especially when working within a limited budget.
Through engaging visuals, a clear message, and continuous optimization, we helped PRC connect with journalists, media professionals, and academics—precisely the audience they needed to engage with for their cause. This campaign reinforced the idea that even virtual events can create substantial impact when approached strategically. At Threems, we’re proud to have helped PRC amplify their voice and mission in the digital world.
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