Driving Exceptional Growth with High-Impact PPC Campaigns in the Beauty & Wellness Sector
Introduction
Client Background & Challenge
In the fast-growing beauty and wellness industry in Saudi Arabia, this e-commerce business had a wide range of products, from skincare and makeup to wellness essentials. Despite their variety and quality, they struggled to convert online visitors into buyers. With stiff competition and changing consumer habits, their online presence wasn’t delivering the sales they hoped for.
The business was also facing challenges with customer engagement, as many site visitors left without completing a purchase. Their advertising efforts were inconsistent, leading to wasted spend and missed opportunities. They needed a digital partner who could revamp their advertising strategy and deliver measurable results fast.
Goals & Key Objectives
The business had three primary objectives:
- Increase online sales significantly to maximise revenue from their e-commerce platform.
- Achieve high ROAS (Return on Ad Spend) to ensure every Riyal spent on advertising delivered real value.
- Boost customer engagement and conversions, encouraging more visitors to complete their purchases.
They set their sights on measurable results within a short timeframe, aiming to establish their brand as a leader in Saudi Arabia’s competitive beauty market.
Approach & Strategy
Personalized Strategy for Success
Threems designed a customised strategy focused on pay-per-click (PPC) advertising to solve the client’s challenges. The plan was built around understanding their customers, optimising every element of their ad campaigns, and ensuring maximum return on investment.
We started by conducting an in-depth analysis of the client’s target audience. This included identifying high-intent shoppers in Saudi Arabia who were actively searching for beauty and wellness products. Based on this research, we created a mix of search ads, display ads, and retargeting campaigns.
Our Approach Included:
Deep Audience Insights
Using data and analytics, we pinpointed who their customers were, what they were searching for, and when they were most likely to make a purchase. This allowed us to create highly targeted campaigns.
Ad Creative That Stood Out
Our team crafted visually appealing ads with clear, engaging messaging that resonated with the target audience. These ads spoke directly to the needs and desires of beauty enthusiasts.
Continuous Optimisation
Throughout the campaign, we closely monitored the performance of every ad. Using this data, we fine-tuned targeting, adjusted budgets, and refreshed creative assets to ensure the best results.
Focus on Retargeting
We implemented retargeting campaigns to bring back potential customers who had visited the website but hadn’t completed their purchase. This strategy helped capture lost opportunities and drive additional sales.
Execution & Results
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The campaign was executed in multiple phases to ensure maximum impact:
- Phase 1: Building a Strong Foundation
We started with search ads, targeting high-intent keywords like “best skincare products” and “makeup deals in Saudi Arabia.” These ads were designed to capture shoppers already looking for products the client offered. - Phase 2: Expanding Reach with Display Ads
Next, we launched display ads to build brand awareness and attract new customers. These ads appeared on relevant websites, showcasing the brand’s top-selling products with visually engaging designs. - Phase 3: Retargeting to Maximise Conversions
Finally, we focused on retargeting campaigns to re-engage users who had visited the website but hadn’t completed a purchase. This included offering exclusive promotions to encourage them to return.
Throughout the campaign, we used data to drive decisions. Ad performance was monitored daily, and adjustments were made to ensure every Riyal spent delivered value.
Results:
In just two months, the PPC campaigns delivered outstanding results:
- SAR 116,000 in total conversion value, with a +61.73% growth in just the last 28 days alone.
- A remarkable 641.99% ROAS, proving the efficiency and success of the campaigns.
- 162.77 conversions in the last 28 days, reflecting a +44.85% increase compared to the previous period.
- SAR 16,700 total campaign cost, demonstrating exceptional cost management and value for money.
The combination of precise targeting, creative design, and ongoing optimisation helped the client achieve these numbers in less than two months.
Conclusion
This case study is a testament to the power of smart, data-driven advertising. By focusing on the client’s unique needs and challenges, Threems was able to deliver exceptional results in a short period.
From struggling with low engagement and conversions to achieving over SAR 116,000 in sales and a 641.99% ROAS, this beauty and wellness brand saw their fortunes turn around thanks to Threems’ PPC expertise.
If you’re a business looking to achieve similar results, Threems is ready to help. Whether you need more sales, better ROI, or a stronger digital presence, we’re here to make it happen. Contact us today to start your journey to success.
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