Introduction
In the fast-growing beauty and wellness industry in Saudi Arabia, this e-commerce business had a wide range of products, from skincare and makeup to wellness essentials. Despite their variety and quality, they struggled to convert online visitors into buyers. With stiff competition and changing consumer habits, their online presence wasn’t delivering the sales they hoped for.
The business was also facing challenges with customer engagement, as many site visitors left without completing a purchase. Their advertising efforts were inconsistent, leading to wasted spend and missed opportunities. They needed a digital partner who could revamp their advertising strategy and deliver measurable results fast.
The business had three primary objectives:
They set their sights on measurable results within a short timeframe, aiming to establish their brand as a leader in Saudi Arabia’s competitive beauty market.
Approach & Strategy
Threems designed a customised strategy focused on pay-per-click (PPC) advertising to solve the client’s challenges. The plan was built around understanding their customers, optimising every element of their ad campaigns, and ensuring maximum return on investment.
We started by conducting an in-depth analysis of the client’s target audience. This included identifying high-intent shoppers in Saudi Arabia who were actively searching for beauty and wellness products. Based on this research, we created a mix of search ads, display ads, and retargeting campaigns.
Using data and analytics, we pinpointed who their customers were, what they were searching for, and when they were most likely to make a purchase. This allowed us to create highly targeted campaigns.
Our team crafted visually appealing ads with clear, engaging messaging that resonated with the target audience. These ads spoke directly to the needs and desires of beauty enthusiasts.
Throughout the campaign, we closely monitored the performance of every ad. Using this data, we fine-tuned targeting, adjusted budgets, and refreshed creative assets to ensure the best results.
We implemented retargeting campaigns to bring back potential customers who had visited the website but hadn’t completed their purchase. This strategy helped capture lost opportunities and drive additional sales.
Execution & Results
The campaign was executed in multiple phases to ensure maximum impact:
Throughout the campaign, we used data to drive decisions. Ad performance was monitored daily, and adjustments were made to ensure every Riyal spent delivered value.
In just two months, the PPC campaigns delivered outstanding results:
The combination of precise targeting, creative design, and ongoing optimisation helped the client achieve these numbers in less than two months.
Conclusion
This case study is a testament to the power of smart, data-driven advertising. By focusing on the client’s unique needs and challenges, Threems was able to deliver exceptional results in a short period.
From struggling with low engagement and conversions to achieving over SAR 116,000 in sales and a 641.99% ROAS, this beauty and wellness brand saw their fortunes turn around thanks to Threems’ PPC expertise.
If you’re a business looking to achieve similar results, Threems is ready to help. Whether you need more sales, better ROI, or a stronger digital presence, we’re here to make it happen. Contact us today to start your journey to success.
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