Breaking Through the Competition: SEO Wins for a Saudi Health & Wellness Brand
Introduction
Client Background & Challenge
Threems collaborated with a Saudi-based ecommerce brand that specializes in health and organic products. Their mission was to make high-quality, natural products accessible to health-conscious consumers across Saudi Arabia. Despite their strong product lineup, the brand faced challenges breaking into the online market, where they were up against both local and international competitors.
With an ecommerce site that needed greater visibility, the client sought Threems’ expertise to boost their organic search performance, reach a broader audience, and ultimately increase online sales. The challenge was to improve search engine rankings and attract quality traffic in a competitive health and wellness market.
Goals & Key Objectives
Our primary goal was to enhance the client’s online visibility and drive organic traffic to their ecommerce site, specifically targeting Saudi Arabia. We aimed to:
• Improve rankings for keywords related to health and organic products in both Arabic and English.
• Increase the website’s click-through rate (CTR) and attract engaged, high-intent visitors.
• Drive a sustainable increase in organic traffic to support long-term brand growth and customer acquisition.
Approach & Strategy
Personalized Strategy for Success
Threems approached the project with a comprehensive SEO plan designed to maximize visibility, attract high-quality traffic, and establish the brand’s authority in the health and wellness space.
Our Approach Included:
Focused Keyword Research
We identified relevant keywords in Arabic and English, targeting search terms frequently used by health-conscious consumers in Saudi Arabia. This allowed us to tap into search behaviors and attract the right audience.
Content & On-Page Optimization
We optimized product descriptions, blog posts, and meta information to align with the targeted keywords. The goal was not only to rank higher but to deliver valuable content that resonated with users.
Technical SEO Improvements
Our team worked on enhancing site speed, mobile responsiveness, and overall site structure to ensure a smooth user experience. These technical improvements were crucial for both ranking and conversion success.
Authority Building
To establish credibility in the health sector, we focused on link-building efforts with reputable health and wellness sites. This helped to increase the brand’s authority and drive more relevant traffic.
Execution & Results
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With the strategy in place, Threems implemented a comprehensive SEO campaign. We began by optimizing key pages on the site, including product pages and blogs, to capture high-intent searches. Our team also monitored performance in Google Search Console, using real-time data to refine keywords and improve CTR.
The technical SEO improvements provided a solid foundation for long-term growth, ensuring that the site was optimized for both users and search engines. We also regularly updated content based on emerging trends, keeping the site relevant and valuable for users.
Conclusion
Through a tailored SEO strategy, Threems helped this Saudi health and wellness brand establish a stronger online presence and reach thousands of new potential customers. By focusing on targeted keywords, technical improvements, and authority-building, we were able to break through the competition and drive significant growth in organic traffic.
This case study highlights the impact of a strategic SEO approach in a competitive market. At Threems, we’re committed to helping brands like this one thrive online, connecting them with the audiences who value their products the most.
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