Revolutionising Medical Tourism: 700+ Leads, 55% Quality Boost, and CTR Excellence with Optimised ROI
Introduction
Client Background & Challenge
Based in Istanbul, this medical tourism company partners with Turkiye’s leading hospitals and clinics to deliver exceptional healthcare experiences to international patients. Despite their high standards, the company struggled with low lead quality and underwhelming conversion rates from their digital campaigns. They sought to revitalise their online presence and maximise ROI to secure a stronger foothold in the competitive global market.
Goals & Key Objectives
- Enhance Lead Quality: Move beyond volume to generate leads with a higher likelihood of converting into patients, focusing on targeted audiences most likely to benefit from their services.
- Increase Lead Volume: Achieve a substantial increase in the number of inquiries through optimised campaigns and engaging landing pages.
- Boost Conversion Rates: Implement strategies to move leads further down the funnel, converting them into paying customers at a higher rate.
- Achieve Cost Efficiency: Optimise ad spend to deliver the best possible return on investment by improving cost-per-click and reducing wasteful spending.
- Maximise CTR Performance: Achieve a click-through rate significantly above the industry average, demonstrating the effectiveness of ad targeting and design.
Approach & Strategy
Personalized Strategy for Success
To address the client’s challenges, Threems developed a holistic and highly customised digital marketing strategy, ensuring every element was tailored to their unique needs.
The campaign began with an in-depth market analysis, identifying key regions with high potential for medical tourism. This included insights into audience behaviours, language preferences, and healthcare needs, forming the foundation of our approach. Our strategy emphasised creating an intuitive and visually compelling digital journey, beginning with eye-catching advertisements and ending with seamless landing page conversions.
By focusing on granular audience segmentation, Threems ensured that every ad reached the most relevant users. We implemented continuous performance monitoring, adjusting campaigns dynamically based on real-time data. This agile approach allowed the campaign to adapt and improve, ensuring optimal performance throughout its run.
Our Approach Included:
Market Research and Audience Segmentation
The first step was an in-depth analysis of global and regional markets to identify high-potential patient demographics. By studying audience behaviour, geographical demand trends, and language preferences, Threems pinpointed key regions and created tailored messaging for specific audience segments. This groundwork ensured the campaigns resonated deeply with the target users.
Optimised Landing Page Development
Custom landing pages were designed and developed to provide an intuitive and streamlined user experience. These pages featured multilingual support, patient testimonials, and visually engaging content to build trust and encourage conversions. Speed and mobile responsiveness were prioritised, ensuring accessibility for users across devices.
Ad Campaign Design and Launch
Threems crafted high-impact ad campaigns for Meta platforms, utilising compelling visuals, clear calls-to-action, and multilingual ad copy. The campaigns were structured to focus on both lead acquisition and retargeting, ensuring new and returning users were equally engaged. The use of A/B testing helped identify and amplify the most effective creatives and messages.
Continuous Performance Optimisation
A robust system of monitoring and analytics allowed the team to track key performance indicators in real time. Weekly reviews informed agile adjustments, such as refining audience targeting, optimising ad spend distribution, and updating creative assets to maintain campaign momentum and relevance.
Execution & Results
.png)
The execution phase revolved around creating a seamless user journey, starting from ad engagement and culminating in lead conversion. The campaigns launched with precise audience targeting, ensuring the ads reached users with a genuine interest in medical tourism services. The use of high-quality visuals and persuasive ad copy drew immediate attention, while the optimised landing pages supported a smooth conversion process.
To address varying audience preferences, the campaigns were tailored with multi-language options and showcased real patient success stories to build trust. The Threems team maintained constant oversight of campaign performance, using data-driven insights to tweak creatives, refine keywords, and redistribute budget allocations to maximise outcomes.
Weekly analytics reviews highlighted areas for improvement, such as optimising click-through rates and lowering cost-per-lead. This iterative process ensured that the campaign remained cost-efficient while exceeding the client’s expectations in terms of lead quality and volume.
Conclusion
The collaboration between Threems and the medical tourism provider yielded transformative results. By implementing a tailored digital marketing strategy and focusing on lead quality and conversion efficiency, the client achieved exceptional growth in a competitive market. This success highlights the importance of precision-targeted campaigns and user-centric landing pages in driving tangible business results.
For organisations seeking similar digital marketing success, Threems offers unparalleled expertise and a proven track record. Connect with us today to elevate your digital strategy and achieve extraordinary outcomes.
Let’s Build Your Strategy